3 Myths About Jewelry Shopping
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Here at Koser Jewelers, we’ve heard it all. But there are a few misconceptions out there about buying jewelry that seem to come up again and again, so we’re here to clear the air!
Here are some of the most popular myths about jewelry shopping.
It’s important to know that some jewelry stores bank on the fact that you don’t know what the 4Cs really mean. We never do that! We want you to know anything you want to know, including the 4Cs. But we also want you to know what actually makes a diamond worth buying. And it’s a whole lot more than just the 4Cs.
The 4Cs were not created to help you buy a diamond and they shouldn’t be used that way. They were created to determine a diamond’s rarity and therefore value. But is “rarity” what’s most important to you? Probably not.
After decades in the jewelry industry, we know that what most women want is a diamond that’s beautiful. And this has a lot less to do with the 4Cs and a lot more to do with personal preference.
While, yes, there are many factors you could consider, including the 4Cs, fluorescence, polish, graining, etc., it all comes down to two very simple questions: Will she love it? And are you proud to give it to her? If you can answer “yes” to both of those questions, you’ve found the diamond you should buy. That’s the diamond we want to help you find.
(Also, just FYI, all the jewelry blogs out there telling you to buy a diamond online are getting paid to tell you that!)
We believe that buying an engagement ring should be a personal experience. You should remember it and be able to tell your loved one about it.
Which story do you prefer?
The truth is, we have beautiful jewelry for all budgets! We hand-select every piece in our showcases to ensure that everything we sell is beautiful and that we are proud to carry it. So, no matter what you’re celebrating, we can help you find a stunning piece of jewelry that fits your budget!
Don’t believe us? Stop in some time and let us prove it to you!
Here are some of the most popular myths about jewelry shopping.
1. Buying a diamond is all about the 4Cs.
We know why you’re concerned about the 4Cs. You want to make sure you’re getting a beautiful diamond and that you’re not paying too much for it. We get it!It’s important to know that some jewelry stores bank on the fact that you don’t know what the 4Cs really mean. We never do that! We want you to know anything you want to know, including the 4Cs. But we also want you to know what actually makes a diamond worth buying. And it’s a whole lot more than just the 4Cs.
The 4Cs were not created to help you buy a diamond and they shouldn’t be used that way. They were created to determine a diamond’s rarity and therefore value. But is “rarity” what’s most important to you? Probably not.
After decades in the jewelry industry, we know that what most women want is a diamond that’s beautiful. And this has a lot less to do with the 4Cs and a lot more to do with personal preference.
While, yes, there are many factors you could consider, including the 4Cs, fluorescence, polish, graining, etc., it all comes down to two very simple questions: Will she love it? And are you proud to give it to her? If you can answer “yes” to both of those questions, you’ve found the diamond you should buy. That’s the diamond we want to help you find.
2. You can buy a diamond online and save a lot of money.
We all know the saying, “You get what you pay for,” right? It’s true in every industry, including the jewelry industry. If you find a diamond online that seems like a great deal, there’s a reason behind it -- and they’re hoping you don’t realize it before buying.(Also, just FYI, all the jewelry blogs out there telling you to buy a diamond online are getting paid to tell you that!)
We believe that buying an engagement ring should be a personal experience. You should remember it and be able to tell your loved one about it.
Which story do you prefer?
- “I went online and found the diamond I thought was the best deal.”
OR
- “I went into a store, looked at diamonds, and chose the one I thought you’d love the most.”
3. Jewelry is expensive.
Are you afraid to even walk into a jewelry store because you assume everything is expensive? At Koser Jewelers, we hear this all the time: “I was afraid to come in because you look expensive from the outside.”The truth is, we have beautiful jewelry for all budgets! We hand-select every piece in our showcases to ensure that everything we sell is beautiful and that we are proud to carry it. So, no matter what you’re celebrating, we can help you find a stunning piece of jewelry that fits your budget!
Don’t believe us? Stop in some time and let us prove it to you!
