“INNOVATORS BY TRADITION” CORRESPONDS TO TISSOT’S HIGH REQUIREMENT LEVEL SINCE ITS BEGINNING IN 1853 Always ahead of its time without forgetting its roots is a philosophy to which Tissot has always adhered, in its products but also in its privileged position of being the Official Timekeeper of major sports events all around the world. The Brand’s DNA stands around two characteristics: an attachment to authentic traditional values and a desire for innovation.