The Importance of Thinking Long-Term When Shopping for Jewelry

The experience of shopping for fine jewelry is unlike anything else. Unless you’re into designer clothes and handbags, there probably aren’t many other items that you spend hundreds or thousands of dollars on (besides cars and electronics, of course). 

Jewelry shopping is a unique experience, so it requires a unique mindset. One of the biggest mistakes we see people make when shopping for jewelry is that they think only about the here and now, rather than the long-term. Fine jewelry is often a significant purchase, so it deserves long-term consideration. 

To help you adjust your mindset, here are things to consider when shopping for your next piece of jewelry. 

1. Jewelry is an investment.

When purchasing fine jewelry, it’s important to remember that you’re making an investment. And since jewelry is an investment, your money is not “wasted” when you purchase something more substantial or of better quality. In fact, when you purchase certain diamond pieces, you can choose to “upgrade” those items later and receive every penny you paid before toward your new purchase. 

For example, if you purchase a pair of diamond solitaire earrings for $500 this year, you can trade those in toward another pair of $1000+ earrings in the future — and receive your $500 as credit toward the new purchase! Jewelry, especially classic diamond pieces, retains its value, so it should always be viewed as an investment (unlike expensive clothes or handbags).

2. Fine jewelry lasts forever.

It’s also important to remember that you aren’t purchasing a television or a smartphone that you’re going to replace in a few years. Unlike the latest piece of technology, fine jewelry is meant to last and be enjoyed for a lifetime. So, if you cut corners and purchase something that is less than what you actually wanted, that’s a decision you will likely regret later. 

For example, if you really wish you could propose with a 1-carat diamond but feel like you can’t justify spending the money, remember that you are going to live with this decision forever. Sure, it might hurt a little more in the short-term to purchase the 1-carat diamond, but it won’t hurt nearly as much as knowing you didn’t get what you truly wanted. 

3. Jewelry is often passed down from generation to generation.

Building off of our first two points, it’s also important to remember that jewelry can be passed down to your children someday. The investment you make in the short-term becomes a gift that you give to the next generation, and by which they will remember you. 

Maybe you have a daughter who will someday inherit her mother’s engagement ring. To your daughter, that ring will forever symbolize her parents’ love and commitment to one another. And that ring will likely become one of her most valued and cherished possessions. 

As you can see, the choice you make when purchasing jewelry today affects much more than just your bank account. To make the best decisions, you should consider all angles. Try to focus on the long-term and remember that jewelry shopping is unlike anything else you’ll ever do, so it deserves a different way of thinking. 

Stop into Koser Jewelers Soon!

At Koser Jewelers, our jewelry consultants are experts at helping you discover what’s truly important to you when it comes to jewelry, well beyond the price tag. We love to help our customers find the perfect items that allow them to “speak without words,” both in the present and for a lifetime to come.

Stop in to see us soon or give us a call at 717-653-4941!